Thank you for showing an interest in our product. The Joey’s 5 pack was specifically developed for the low to middle Income earner, who may only have the finances to purchase the 5 diapers in a pack instead of the bulk pack. We believe that our product would appeal to your customer profile. The Joey’s 5 pack was also developed as a convenience pack for the local traveller who used a taxi to get around and may need an overnight disposable instead of the old towel diaper for the baby.